Here's a selection of my consumer goods stories for the Wall Street Journal over the past few years. You can find more stories going back to 2013 here.
America’s Bourbon Boom Is Over. Now the Hangover Is Here - Wall Street Journal, Jan 13th, 2025. Read it here.
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An Undercover Operation, a Raid and the Fight Over What Makes a True Tequila - Wall Street Journal, June 29th, 2024 (exclusive). Read it here.
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Go Woke, Go Broke? Not a Chance, Say Ben and Jerry - Wall Street Journal, June 26th, 2024 (exclusive). Read it here.
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‘Whiskey Fungus’ Is Dividing a Maine Resort Town—and Rankling Alcohol Giants - Wall Street Journal, Nov 3rd, 2024. Read it here.
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Nestlé CEO Abruptly Ousted as Board Seeks Better Cultural Fit - Wall Street Journal, Aug 23rd, 2024 (parts exclusive) Read it here.
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Axe Body Spray Finds an Unlikely New Customer: Grouchy Sheep - Wall Street Journal, April 16th, 2024. Read it here.
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‘Torture Testing’ to Make a Tougher Antiperspirant - Wall Street Journal, Dec 15th, 2023 (exclusive). Read it here.
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Nelson Peltz Resigns From Wiesenthal Board Over Its Ben & Jerry’s Tweet - Wall Street Journal, Dec 23rd, 2023 (exclusive). Read it here.
Unilever Promotes U.S. Head to Be Its New Marketing Chief - Wall Street Journal, Oct 25th, 2023 (exclusive). Read it here.
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Budweiser Parent to Stop Cutting Tails Off Clydesdale Horses After Pressure From Activists - Wall Street Journal, Sept 20th, 2023 (exclusive). Read it here.
Can Tequila Really Go Global? This Booze Boss Is Giving It a Shot - Wall Street Journal, Nov 14th, 2023. Read it here.
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Bacardi’s Russia Business Grows as Other Booze Makers Leave Country - Wall Street Journal, Aug 8th, 2023. (parts exclusive) Read it here.
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Why This Coffee Giant Is Staying Put in Russia- Wall Street Journal, Aug 18th, 2023. Read it here.
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H&M Aims to Reduce Emissions and Grow Sales—All at Once - Wall Street Journal, Aug 20th, 2022. Read it here.
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Enfamil Maker Reckitt to Sell Baby-Formula Unit Amid Shortage - Wall Street Journal, May 27th, 2022 (exclusive). Read it here.
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Unilever Shelves Planned Q-Tips Sale - Wall Street Journal, Nov 10th, 2021 (exclusive). Read it here.
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U.K. Weighs Saying Cheerio to Metric System. Opponent: ‘This Is Insane' - Wall Street Journal, July 10th, 2022. Read it here.
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Animal-Testing Calls Threaten to Derail ‘Cruelty-Free’ Cosmetics- Wall Street Journal, June 1st, 2022. Read it here.
Does Your Mayo Need a Mission Statement? - Wall Street Journal, May 20th, 2022. Read it here.
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E. Coli Outbreak Linked to Frozen Pizza Prompts Probe of Nestlé in France - Wall Street Journal, May 10th, 2022. Read it here.
Lip Gloss, Potato Chips, Air Fresheners Are Among the ‘Essentials’ Still Sold in Russia - Wall Street Journal, March 22nd, 2022. Read it here.
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Stoli Vodka Really Wants You to Know It Isn’t From Russia - Wall Street Journal, March 11th, 2022. Read it here.
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Covid Brings America’s Beer-vs.-Liquor Rivalry to a Head - Wall Street Journal, Jan 3rd, 2022. Read it here.
Companies Ask Their Customers to Help Them Cut Emissions- Wall Street Journal, March 29th, 2021. Read it here.
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I Could Really Use a Non-Alcoholic Botanical Drink-and-Tonic Right About Now - Wall Street Journal, March 1st, 2021. Read it here.
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What Makes a Substantial Meal? Covid Restrictions Spark Debates Over Scotch Eggs - Wall Street Journal, Dec 11th, 2020. Read it here.
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Ben & Jerry’s in Winter? If You’re Home Anyway, Why Not? -Wall Street Journal, Dec 11th, 2020. Read it here.
Chocolate Makers Are Having a Hard Time Cutting Down on Sugar - Wall Street Journal, Nov 21st, 2020. Read it here.
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Unilever to Rename Fair & Lovely Skin-Lightening Cream Amid Criticism - Wall Street Journal, June 25th 2020. Read it here.
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Dove Soap’s Owner Is Criticized Over Skin-Lightening Cream - Wall Street Journal, June 23rd, 2020. (parts exclusive) Read it here.
Victoria’s Secret’s U.K. Arm Files for Creditor Protection- Wall Street Journal, June 5th 2020 (exclusive). Read it here.
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A New Problem Is Brewing in the Beer Industry: One Million Kegs Are Going Stale - Wall Street Journal, April 24th, 2020. Read it here.
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Underage Drinkers Exposed to Booze Ads on Social Media - Wall Street Journal, Feb 2nd, 2022. Read it here.
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America’s Love Affair With Wine is Waning - Wall Street Journal, Jan 13th, 2020. Read it here.
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